Thursday, July 2, 2009

The Zero Carbon Computer Challenge

We are working on something really cool here at Little Green Genie that we hope you will participate in. It's a challenge that will enable you to reach out to your family, friends, fans, customers or community group and ask them to join you as a "Zero Carbon Computer User". To participate, all you will have to do is offset your own computer's emissions through the software and then you will be able to set up your own page on our competition site that you use to promote your entry into the challenge. As more of your network joins the challenge, your combined carbon reduction will be calculated and then you can compete with other families, businesses and so forth from around the world.

While your own carbon footprint from computing may be minimal, when taken with the carbon footprint of those you have the power to influence through your computer, it can be significant. Think about this. According to Radicati Group, the world sends about 63 Billion emails every day - not counting spam. That's just email. Then there's Tweets, Facebook posts, Blogs and all the other ways that we communicate that are not via email.

I think about some of my favorite bloggers and content creators in the business development space, people like Seth Godin, Tim Ferris, Fred Wilson or Andrew Warner, guys that harness technology brilliantly to leverage their businesses. Every month, millions of people of similar of even greater reach through their own communities, tribes and businesses read their blog posts, get their Tweets or receive their emails - all through their computers. By joining this challenge, these and the millions of other influencers (all of us) can make a massive difference to the carbon footprint of the global computer industry. We can also raise much needed awareness for climate change by simply adding the "Zero Carbon Computer User" email signature (available through the software) to every email we send.

Stay tuned for more details!
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